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Senior Marketing Executive

This job posting is no longer active.

Milton Keynes, BKM, Royaume-Uni
ID de tâche: 58397

Partager:

Description


Senior Marketing Executive

Ingram Micro touches 80% of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With $55,5 billion in net sales covering 61 countries and 1.5B in products shipped annually, we reach 90% of the world’s population with technology.

 

Overview of role

The Senior Marketing Executive is a crucial role in making Ingram Micro’s Volume marketing a success; champion of solution innovations and responsible for providing our sales team with the information required to sell more products, solutions, and services.

The Senior Marketing Executive will develop messaging and market positioning that educates internal audiences, install base and net new prospects. Partnering with internal stakeholders to develop content for vendor campaigns and engaging marketing programs to reach the target audience for each product, solution or service to drive an increase in sales pipeline and revenue.

Overall Objectives

  • Planning and execution of quarterly marketing activities and strategic campaigns to support a Business Unit/Category, including brand awareness, PR, analyst relations and influencer
  • Creating a consistent and impactful message to market to drive business unit
  • Working closely with the General Manager / Business Manager/ Product Manager of the Business Unit to fully understand objectives and strategy and create the Go-To-Marketing vendor plans.
  • Reporting and analysis on BU results from marketing, identifying opportunities for growth and market trends.
  • Developing integrated innovative marketing plans in line with business/vendor goals and external stakeholder objectives for key vendors within the Business Unit
  • Manage key vendors marketing budgets providing internal stakeholder updates on budget and spend and ensuring all budget is in line with forecast
  • Working with all stakeholders, internally and externally to deliver back ROI results and achievements against targets with recommendations and insights on future direction

Skills

  • Marketing experience within IT or IT Distribution
  • Knowledge of the fundamentals of direct marketing and marketing communications
  • Demonstrable database knowledge – technical, structural and data type manipulation
  • Project Management experience using AGILE Methodology
  • Experience managing marketing finances

 

Ingram Micro
Partager:
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