Digital Marketing Executive

Description

Ingram Micro touches 80% of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With $50 billion in revenue, we have become the world’s largest technology distributor with operations in 64 countries and more than 35,000 associates.

Position Summary:

Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials.

What you bring to the role:

Seasoned professional individual contributor. Works independently with limited supervision. May manager projects/processes. Coaches and reviews the work of lower level professionals. Problems faced are difficult and often complex. Influences others regarding policies, practices and procedures.

Provides solutions to a variety of complex technical and business matters. Will champion significant projects, programs and business initiatives using demonstrated creativity and ingenuity. May assist more junior staff members with aspects of their job.

Incumbents provide a leadership role for the work group through knowledge in his/her area of specialization. Generally free to determine work priorities based on general direction from managers.

Specialist in technical or business skills. Individuals with a customer focus have developed the acumen to cultivate and develop lasting customer relations. Four year college degree (or additional relevant experience in a related field). Minimum 5 years functional experience including a minimum of 3 years specific experience. Ability to make significant contribution to processes and systems.

Position Summary:
• Responsible for creating and delivering marketing tactics and advertising campaigns.
• Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.
• Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.