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Product Manager - PRO AV

Milton Keynes, BKM, United Kingdom
Job ID: 37868


Position Summary

Product Manager develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies. Role will also incorporate achieving agreed sales targets for the respective vendors

Responsibilities, Supporting Actions & End-Results

The role is primarily office based with requirement to visit Vendors and customer and attend exhibitions when required 

Develop Sales & Product Strategy

  • Develop a comprehensive understanding of PRO AV product life cycles, roadmaps & target market segmentation
  • Review product and market trends and provide direction to the marketing team on lifecycle related opportunities
  • Interaction with other Ingram divisions to create value solutions to the market
  • Develop customer engagement strategies to increase the breadth of resellers
  • Achieve agreed revenue targets

Percentage: 40%

Optimization of Vendor profitability

  • Manage the vendor & customer pricing structure to ensure competiveness in the market place
  • Ensure rebate opportunities are attainable and continue to identify further opportunities to enhance profitability
  • Manage inventory in line with agreed targets to ensure minimal product ageing

Percentage: 40%

Communication and Promotional activity

  • Develop effective communication tools to ensure product positioning internally and externally
  • Create monthly reporting packs highlighting performance, market shares, breadth
  • Work with marketing to develop initiatives to create reseller loyalty and increase new business
  • Efficient pipeline management and forecasting to the business
  • Provide support/assistance to team members in coaching junior members, primarily in product and systems knowledge.
  • Provide occasional support to Team Manager in ad hoc projects
  • Increase share of wallet within specified customers

Percentage: 10%

Decision Making Authority Level

Decisions free to make:

  • Pricing (within guidelines)
  • Stock reservations (within guidelines)
  • Conflict/issue resolution (within guidelines)


  • Deliver excellent customer service at all times
  • Develop a good understanding of their customer base including their Customers’ business model, structure, goals and objectives
  • Develop exceptional business relationships at all levels of their Customers’ organisations
  • Have a strong commercial awareness of the needs of Customers, Vendors and Ingram Micro
  • Design and deliver account growth plans
  • Achieve and exceed specific targets in line with business expectations
  • Manage and understand their sales pipeline to enable accurate forecasting and business planning
  • Understand Ingram Micro’s Value proposition, business model, service offerings and USPs in relation to their competition and their competition’s offerings and be able to explain and position them appropriately to their Customers
  • Understand Ingram Micro’s Vendor’s proposition, business model, service offerings and USPs in relation to their competition and their competition’s offerings and be able to explain and position them appropriately to their Customers
  • Understand and apply Ingram Micro and its Vendors systems, programs and processes
  • Work closely and collaboratively with other business units
  • Have the drive and motivation to proactively develop their own skills to enable their own development as part of a specific Individual Development Plan
  • Develop suitable Vendor accreditations as required/available
  • Become a Trusted Advisor for both internal and external customers in matters relating to their field(s) of expertise

Job Qualifications and Educational Requirement

Knowledge, Skills or Experience Required

  • Previous experience in a product management environment with a proven track record of success. Understanding of appropriate products, solutions and markets an advantage

Academic/Educational Background

  • GCSE / O’Level / relevant NVQ / or equivalent in Maths and English required, A-levels, GNVQ or equivalent desirable

IT Skills

  • PC Literate – working knowledge of Office Suite or equivalent windows based software

IM Competencies

Communication Skills

  • Articulate, with a high standard of verbal clarity at all levels
  • Skilled at establishing rapport verbally with customer
  • Build networks internally with other departments
  • Strong questioning and listening skills

Results Driven

  • Able to consistently work towards and meet/exceed daily, weekly, monthly and annual targets on a wide range of performance measures
Self Reliance
  • Self-motivated and resilient, able to handle rejection
  • Will take the initiative and use appropriate judgement in a crisis situation
Work under Pressure
  • Able to work speedily without compromising quality
  • Flexible and adaptable to changing circumstances
  • Able to prioritise workload
Team Work
  • Ensures personal objectives are in harmony with team and corporate objectives
  • Works within team to maintain and improve strong working relationships which facilitate the highest standards of customer service and productivity
Practical/Organisational/Analytical Skills
  • Excellent numeracy and literacy
  • Effective time management, balancing reactive and proactive activities in a high volume environment
  • Able to react and respond quickly to requests for pricing quotations maintaining margin and revenue standards throughout
  • The ability to solve problems and to design and implement solutions to a variety of different challenges and issues
  • The ability to understand and implement multiple complex processes
  • Deals effectively with confrontation and aims to secure a win/win outcome
  • Uses persuading and influencing skills to overcome objections and present value added propositions.
Customer Orientation
  • Focused on providing solutions to internal and external customers
  • Adds value to the customer by using all industry knowledge to support the customer needs
  • Displays a “Customer First” attitude at all times

Other Information                                                            

Key Contacts:
  • Internal: Sales, Credit, Customer Support, Business Management, Purchasing, Other Ingram entities
  • External: Customers, Vendors
  • Ingram Micro offices are in Milton Keynes.
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