Global Marketing Business Intelligence Manager

Description

CloudBlue is a technology solution startup born from the need to digitally transform a multibillion-dollar enterprise. The CloudBlue platform orchestrates ecosystems for customers worldwide, including the largest B2B Cloud Marketplace in the world. We have spent 15+ years innovating and investing in digital transformation, subscriptions, and multi-level partner ecosystems. Today, hundreds of customers rely on CloudBlue to orchestrate their ecosystems and scale their businesses globally.

By joining the CloudBlue team, you’ll be playing a significant role in our growth, having an opportunity to make an immediate impact on the business. Our entrepreneurial scope means we operate with the agility of a high growth start-up, but with the confidence & backing of a Fortune 100 corporation, Ingram Micro.

At CloudBlue you'll work with a diverse and multi-cultural team that spans cultures, continents, and time zones to serve our global customer base. You’ll be a part of a culture that emphasizes trust, open communication, and continuous learning.

Responsibilities

Owns company-wide BI reporting and dashboarding on demand-generation activities and campaigns, research initiatives and customers.

Is responsible for data collection, transformation and quality assurance. Maintains up to date databases on prospects, competitors and leads across different systems.

Designs and maintains lead management flows and processes across different systems: Pardot, Demandbase, SalesForce, Bloobirds.

Supports on planning and execution of market research and intelligence activities designed to increase sales growth and expand market share.

Suggests and promotes new data-driven initiatives and projects to deliver valuable insights.

Supports on co-innovation programs and initiatives with customers.

Understands and helps define and improve accounts and prospects profiling and qualification practices.

Supports in the creation of data-driven insights for thought leadership content and marketing assets.

Position Summary

Owns the central Salesforce Database of prospects and leads, and designs reports and dashboards. Works with Global Product and Sales Managers on various product marketing initiatives including research, prospecting databases, segmentation and qualification criteria definition. Ability to handle multiple projects and meet tight deadlines is a must.

Job Qualifications

To perform this job function successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

• Passion for innovative high-tech products and for technological advances
• Experience with data-driven approach by analyzing data and monitoring metrics
• Good skills on data management and visualization tools such as PowerBI, Tableau and similars
• High skills on Salesforce
• Accustomed to working with data, interpreting data, producing graphs and visualizations and telling stories based on data insights
• Ability to quickly understand different business models
• Critical thinking, “constant learning” mindset that enables continuous improvement of processes
• Excellent organizational skills, can create and follow a timeline meeting deadlines.
• Excellent English (both written and verbal)

Education

Degree in Marketing Research, Data science or similars.
Salesforce certification will be highly valued.

Experience

4 years minimum of Marketing, Product Marketing or Data analyst experience