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Global Cloud Marketing Specialist Copywriter

Greenville, SC, United States
Job ID: 44451

Description

Global Cloud Marketing Specialist Copywriter

 

Position Description

As a member of the Global Commercial Channel Marketing Team, the position will work closely with the portfolio, product and solutions teams to communicate Ingram Micro Cloud and CloudBlue services, products, key messages and value propositon. This includes creating messaging frameworks and all content for digital marketing campaigns (copy for our websites, display ads, SEM, email, social media posts, collateral materials such as datasheets and case studies, as well as the writing and editing of core content such as white papers, presentations, blogs and other public-facing communications).

The Global Cloud Copywriter brings a proactive, strategically-minded approach to creating crisp, easily digestible messages that resonate with our market. You are adept at balancing multiple projects and priorities, are not afraid to ask questions, and are proficient with the technical aspects of marketing writing and research. You work collaboratively with various stakeholders to ensure your messaging is impactful.  You are the voice of Ingram Micro Cloud and CloudBlue.

Responsibilities

  • Copywriting for digital marketing campaigns, marketing collateral materials, promotional and advertising materials, including SEO/SEM and PR.
  • Generating ideas/themes, writing and editing of marketing content, such as whitepapers, blogs, datasheets, case studies, web pages and technical reports
  • Collaborating with product marketing and technical subject matter experts; and partnering with regional sales teams to compellingly market to clients and prospects.
  • Conveying a clear and strong brand voice for Ingram Micro Cloud and/or CloudBlue.

 

Requirements

  • Ability to reduce complex technical concepts to concise, business-focused storylines that touch the emotions
  • Proven experience with creating content for technical and business audiences
  • Project management and juggling multiple priorities
  • Proactive team member and team leader
  • Understanding of SEO/SEM copywriting
  • Strong promotional and marketing copywriting skills for technical subjects
  • Ability to express ideas clearly and draft storyboards for internal teams
  • Strong knowledge of MS Office
  • Diplomacy, flexibility and grace under pressure
  • 10+ years’ experience as a copywriter – in all venues of marketing and technical copy (traditional, online, social)
  • BA/BS in communications-related major
  • High-tech industry experience

 

About Ingram Micro Cloud

Ingram Micro Cloud brings together innovators and problems solvers to help the world accomplish more.  It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. Ingram Micro Cloud operates in 64 countries with over 55,000 reseller partners, and its Cloud Marketplace serves over 10 million seats, offering more than 120 cloud solutions. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers and managed service providers by offering “More as a Service.”



 *This is not a complete listing of the job duties. It’s a representation of the things you will be doing, and you may not perform all of these duties.

Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.
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