Sr. Manager, CloudBlue Global Digital Marketing

Description

Ingram Micro Cloud is a “startup like” business arm of the larger Ingram Micro – and we’re growing absurdly fast. We are the world’s largest cloud platform provider, enabling any business to provide cloud solutions to anyone. We are committed to helping our partners drive new ways of doing business with an infinite ecosystem of cloud solutions, platform technology, enablement programs, and relationships with the biggest players in the cloud industry.

 Today, we deliver the world’s broadest, fully automated marketplace of cloud services. We have a proven track record of success and expertise in SaaS, IaaS, UCaaS, IoT, and Cybersecurity, and a large footprint in the channel that allows our partners to grow faster than any others. Currently, Ingram Micro is one of the world’s largest technology distributor, with operations in 59 countries and more than 35,000 associates. We continue to strategically expand our global reach with over 40 acquisitions since 2012 – and we’re just getting started.

CloudBlue, an Ingram Micro business, is the world’s largest cloud platform provider that orchestrates B2B ecosystems by enabling management of traditional and digital products and subscriptions, quickly onboarding, and integrating with partners, and scaling globally with a single platform. CloudBlue is the result of $500 million in investments, and our entrepreneurial scope means we operate with the agility of a high growth start-up, but with the confidence and backing of Ingram Micro.

This is where YOU come in! 

Our ideal candidate is someone who possesses excellent communication skills, thought leadership in their role, and an innovative problem solver who isn’t afraid to think outside-of-the-box to provide the best solutions for our partners.

This leader is responsible for driving our digital marketing strategy and execution to deliver multitouch inbound and outbound campaigns, as well as manage our digital properties (web, social, and third party).

Specific responsibilities include allocating budget, selecting targets, determining the tactical mix, and setting individual program goals and measurement criteria. This person will also manage external digital agencies and internal resources, create digital demand programs as a shared service to campaign teams, and build/manage shared demand processes with our extended team.

Responsibilities: 

• Lead global digital marketing strategy, development and execution in line with CloudBlue marketing overall strategy and goals, executing measurable digital marketing programs that drive qualified leads to our CloudBlue sales teams
• Drive interlock with campaign and field marketing leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
• Lead website strategy and management to ensure that inbound traffic and activity is captured and the web experience is optimized for conversion
• Implement testing methodologies to enhance the demand process, including response and conversion rates, and multivariate testing
• Define the end-to-end demand management process in conjunction with sales operations and marketing operations, including contact data capture, buying group mapping, and service-level agreements
• Ensure thorough coverage and penetration of our target account lists and lookalike audience targets
• Forecast, measure, analyze, and report on the impact of digital and demand activities on sales pipeline, revenue, and sales cycle length
• Evaluate, select, and manage outside vendors that contribute to demand programs
• Manage and adhere to digital marketing budget
• Develop a deep understanding of CloudBlue’s overall strategy, target audience, and customer base in order to develop effective campaign messaging
• Collect and analyze digital campaign results, reporting and sharing insights with leadership
• This is not a complete list of responsibilities; it’s a representation of the things you will be doing with our CloudBlue team, and we are always evolving

 What you bring to the role:

• 8+ years of relevant work in digital marketing, preferably in B2B and tech/software
• 2+ years managing a team
• Experience building and implementing ABM digital marketing strategy and campaigns including integrated digital marketing, web, email, paid media and social
• Compassionate leader who is purposeful with their engagements with the team
• Excellent communicator – both written and verbal
• Excellent organizational and project management skills
• Proactive, self-starter with enthusiasm for challenges
• Ability to work with ambiguity and unexpected change
• Familiarity with modern marketing platforms and tools such as CRM (Salesforce.com, Dynamics), marketing automation (Eloqua, Pardot), social media (LinkedIn, Twitter), paid search (Google, Bing), and reporting (Domo, Adobe, Tableau)
• Bachelor’s degree in marketing, communications or related field

Why Ingram?

• Competitive tech industry salaries
• Medical, Dental, Vision
• 401K Matching
• Vacation + Sick Days
• Work Life Balance
• Paid Parental Leave
• Continuing Education Reimbursement
• Commission Structure
• Bonus Opportunities
• HSA and FSA
• Life Insurance
• Accidental Death and Dismemberment
• Short- and Long-Term Disability
• Swag from the coolest vendors in Tech
• Mentorship & Career Growth Opportunities

This is not a complete listing of the job duties.  It’s a representation of the things you will be doing, and you may not perform all these duties.

Please be prepared to pass a drug test and successfully pass a pre-employment (post offer) background check that includes verification of vaccination status.

 Ingram Micro requires all new associates to be fully vaccinated against COVID-19. Therefore, this position requires applicants to submit proof, prior to start date, that the successful applicant is fully vaccinated against COVID-19. Ingram Micro will comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.  Applicants will be notified of the requirements of Ingram Micro’s COVID-19 policy and process for verification of vaccination status prior to the start of employment. 

 Ingram Micro believes there is no place in our society for social injustice, discrimination, or racism. As a company we do not – and will not – tolerate these actions.

 Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.  

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