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Sr. Manager, CloudBlue Global Digital Marketing

Greenville, SC, United States
Job ID: 47311

Description

Ingram Micro is an integral part of the technology and commerce ecosystems, helping our partners grow and thrive through the creation and delivery of Information Technology, Lifecycle Management, e-Commerce Logistics, and Cloud solutions. With $49 billion in revenue and the ability to reach 90% of the global population, we have become the world’s largest technology distributor with operations in 59 countries and more than 35,000 associates.

CloudBlue, an Ingram Micro business, is the world’s largest cloud platform provider that orchestrates B2B ecosystems by enabling management of traditional and digital products and subscriptions, quickly onboarding, and integrating with partners, and scaling globally with a single platform. CloudBlue is the result of $500 million in investments, and our entrepreneurial scope means we operate with the agility of a high growth start-up, but with the confidence and backing of Ingram Micro.

Your role:

We are seeking a seasoned senior marketing manager to build and lead our global digital marketing team for CloudBlue. This leader is responsible for driving our digital marketing strategy and execution to deliver multitouch inbound and outbound campaigns, as well as manage our digital properties (web, social, and third party). Specific responsibilities include allocating budget, selecting targets, determining the tactical mix, and setting individual program goals and measurement criteria. This person will also manage external digital agencies and internal resources, create digital demand programs as a shared service to campaign teams, and build/manage shared demand processes with our extended team.

The right person for this job will be an enthusiastic, self-starter who is excited to help build our CloudBlue digital marketing team, accelerate the prospect lifecycle, and win new business.

What you'll be doing:

  • Lead global digital marketing strategy, development and execution in line with CloudBlue marketing overall strategy and goals, executing measurable digital marketing programs that drive qualified leads to our CloudBlue sales teams
  • Drive interlock with campaign and field marketing leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Lead website strategy and management to ensure that inbound traffic and activity is captured and the web experience is optimized for conversion
  • Implement testing methodologies to enhance the demand process, including response and conversion rates, and multivariate testing
  • Define the end-to-end demand management process in conjunction with sales operations and marketing operations, including contact data capture, buying group mapping, and service-level agreements
  • Ensure thorough coverage and penetration of our target account lists and lookalike audience targets
  • Forecast, measure, analyze, and report on the impact of digital and demand activities on sales pipeline, revenue, and sales cycle length
  • Evaluate, select, and manage outside vendors that contribute to demand programs
  • Manage and adhere to digital marketing budget
  • Develop a deep understanding of CloudBlue’s overall strategy, target audience, and customer base in order to develop effective campaign messaging
  • Collect and analyze digital campaign results, reporting and sharing insights with leadership
  • This is not a complete list of responsibilities; it’s a representation of the things you will be doing with our CloudBlue team, and we are always evolving

 What you bring to the role:

  • 8+ years of relevant work in digital marketing, preferably in B2B and tech/software
  • 2+ years managing a team
  • Experience building and implementing ABM digital marketing strategy and campaigns including integrated digital marketing, web, email, paid media and social
  • Compassionate leader who is purposeful with their engagements with the team
  • Excellent communicator – both written and verbal
  • Excellent organizational and project management skills
  • Proactive, self-starter with enthusiasm for challenges
  • Ability to work with ambiguity and unexpected change
  • Familiarity with modern marketing platforms and tools such as CRM (Salesforce.com, Dynamics), marketing automation (Eloqua, Pardot), social media (LinkedIn, Twitter), paid search (Google, Bing), and reporting (Domo, Adobe, Tableau)
  • Bachelor’s degree in marketing, communications or related field


Please be prepared to pass a criminal background check and drug test.

This is not a complete listing of the job duties.  It’s a representation of the things you will be doing, and you may not perform all these duties.

Ingram Micro believes there is no place in our society for social injustice, discrimination or racism. As a company we do not – and will not – tolerate these actions.

Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.  

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