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Sr. Marketing Manager, Global Campaigns

Miami, FL, United States
Job ID: 47849

Description

Ingram Micro is an integral part of the technology and commerce ecosystems, helping our partners grow and thrive through the creation and delivery of Information Technology, Lifecycle Management, e-Commerce Logistics, and Cloud solutions. With $49 billion in revenue and the ability to reach 90% of the global population, we have become the world’s largest technology distributor with operations in 59 countries and more than 35,000 associates.

CloudBlue, an Ingram Micro business, is the world’s largest cloud platform provider that orchestrates B2B ecosystems by enabling management of traditional and digital products and subscriptions, quickly onboarding, and integrating with partners, and scaling globally with a single platform. CloudBlue is the result of $500 million in investments, and our entrepreneurial scope means we operate with the agility of a high growth start-up, but with the confidence and backing of Ingram Micro.

Your role:

We are seeking a seasoned senior marketing manager to build and lead our campaign and regional marketing team globally for CloudBlue. This is a new role with a huge opportunity to build and grow. This role will lead the team to drive lead generation for CloudBlue solutions, focusing on account-based marketing tactics for our enterprise targets and broader demand generation for our mid-market targets. He/she will develop tight alignment with sales, product marketing, and our extended team on a global level. The right person for this job will be an enthusiastic, self-starter who is excited to help our CloudBlue marketing and sales team accelerate the prospect lifecycle and win new business.

 What you'll be doing:

  • Lead global campaign strategy, planning and execution, driving new content and demand gen campaigns that align with CloudBlue sales goals
  • Ensure strong interlock with regional and global sales leaders and reps, tying marketing strategy and activities directly to their objectives
  • Build and lead a team of marketing managers to execute and optimize campaigns at regional levels
  • Lead engagements with agencies to drive specialized regional marketing
  • Collaborate with digital marketing managers on paid media strategy and campaign
  • Align directly with Sales Development Reps (SDRs) on lead quality, working continuously to optimize campaign performance
  • Develop a deep understanding of CloudBlue’s overall strategy, target audience, and customer base in order to develop effective campaign messaging
  • Drive strategy for content creation to support campaigns and regional marketing, providing clear direction for product marketing, copywriters, agencies and analysts to bring new content to life
  • Ensure thorough coverage and penetration of our target account list and lookalike mid-market audience targets
  • Collect and analyze campaign results, reporting and sharing insights with leadership
  • This is not a complete list of responsibilities; it’s a representation of the things you will be doing with our Cloud team we are always evolving

What you bring to the role:

  • 8+ years of relevant work in campaigns and marketing, preferably in B2B and tech/software
  • 2+ years of marketing leadership
  • Experience building and implementing ABM marketing strategy and campaigns including integrated digital marketing, sponsored publications, email, social, direct mail and content
  • Experience working with or leading field marketing
  • Compassionate leader who is purposeful with their engagements with the team
  • Excellent communicator – both written and verbal
  • Excellent organizational and project management skills
  • Proactive, self-starter with enthusiasm for challenges
  • Ability to work with ambiguity and unexpected change
  • Familiarity with modern marketing platforms and tools such as CRM (Salesforce.com, Dynamics), marketing automation (Eloqua, Pardot), social media (LinkedIn, Twitter), paid search (Google, Bing), and reporting (Domo, Adobe, Tableau)
  • Bachelor’s degree in marketing, communications or related field

Please be prepared to pass a criminal background check and drug test.

This is not a complete listing of the job duties.  It’s a representation of the things you will be doing, and you may not perform all these duties.

Ingram Micro believes there is no place in our society for social injustice, discrimination or racism. As a company we do not – and will not – tolerate these actions.

Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.  

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