Web Marketing Manager - CloudBlue

Description

Ingram Micro Cloud is a “startup like” business arm of the larger Ingram Micro – and we’re growing absurdly fast. We are the world’s largest cloud platform provider, enabling any business to provide cloud solutions to anyone. We are committed to helping our partners drive new ways of doing business with an infinite ecosystem of cloud solutions, platform technology, enablement programs, and relationships with the biggest players in the cloud industry.

Today, we deliver the world’s broadest, fully automated marketplace of cloud services. We have a proven track record of success and expertise in SaaS, IaaS, UCaaS, IoT, and Cybersecurity, and a large footprint in the channel that allows our partners to grow faster than any others. Currently, Ingram Micro is one of the world’s largest technology distributor, with operations in 59 countries and more than 35,000 associates. We continue to strategically expand our global reach with over 40 acquisitions since 2012 – and we’re just getting started.

This is where YOU come in! 

Our ideal candidate is someone who possesses excellent communication skills, thought leadership in their role, and an innovative problem solver who isn’t afraid to think outside-of-the-box to provide the best solutions for our partners.

The Web Marketing Manager will oversee the business management of CloudBlue.com as a strategic asset for both brand and demand. Must have experience with digital & web strategies leveraging best practices in content, design, information architecture, data analysis, and SEO. The focus will be on managing our website as an integral part of growing our brand presence as well as feeding our marketing funnel to generate marketing qualified leads. Partnership with our development, product marketing, campaign marketing, content and design teams. Oversee the architecture, design, content, and user experience of our site in pursuit of more traffic, qualified leads, and lead conversions. This includes managing minor and major updates to the website as CloudBlue continues to grow our depth of offerings.

What you'll be doing:

• Own and continuously innovate the CloudBlue.com website from a business perspective, ensuring the site is optimized in line with strategic objectives
• Develop a strategic roadmap for updates aligned to marketing and stakeholder needs
• Strategize and execute on content and design updates, new page creation, and other site updates as needed through the CMS
• Work with website section owners to align on what they want to accomplish and what KPIs represent success
• Collaborate with development team to update the front-end, CMS, and plugins as needed
• Drive strategic vision for the website, working collaboratively with product marketing and campaign marketing teams to understand future website needs as they relate to business KPIs
• Manage meeting and resource schedules, workflows and deadlines associated with website content projects and activities
• Audit and analyze competitive landscape for industry-related websites
• Provide feedback and suggestions for creative assets for web UX/UI
• Lead SEO audits and continuously implement changes
• Ensure the overall website reflects and adheres to the CloudBlue brand standards while creating an ideal user experience to easily navigate visitors to the right content based on their persona and preferences
• Lead all major website projects such as rebrand migrations, leading and working with agencies as needed
• Manage Google Analytics and Google Tag Manager implementations for event-based tracking, data layer execution, and ensure website analytics are working properly
• Manage website-related agencies including SEO consultants
• Collaborate with marketing operations team members to collect and integrate website analytics data into campaign and marketing team performance reports

What you bring to the role:

• 6+ years proven experience as a Web Marketing Manager, Webmaster or related role
• Knowledge of web analytics tools and SEO
• Familiarity with WordPress CMS
• Familiarity with web standards
• Familiarity with HTML/CSS, XML, SQL and/or JavaScript preferred
• Familiarity with Pardot email templates and coding preferred
• Strong troubleshooting and analytical abilities
• Excellent communication and teamwork skills
• Proactive, self-starter with enthusiasm for challenges and innovation
• Attention to detail and outstanding organizational skills
• BSc/BA in Computer Science, Marketing, Design or a related field is preferred

  Why Ingram?

  • Competitive tech industry salaries
  • Medical, Dental, Vision
  • 401K Matching
  • Vacation + Sick Days
  • Work Life Balance
  • Paid Parental Leave
  • Continuing Education Reimbursement
  • Commission Structure
  • Bonus Opportunities
  • HSA and FSA
  • Life Insurance
  • Accidental Death and Dismemberment
  • Short- and Long-Term Disability
  • Swag from the coolest vendors in Tech
  • Mentorship & Career Growth Opportunities  

  This is not a complete listing of the job duties.  It’s a representation of the things you will be doing, and you may not perform all these duties.

  Please be prepared to pass a drug test and successfully pass a pre-employment (post offer) background check that includes verification of vaccination status.

   Ingram Micro requires all new associates to be fully vaccinated against COVID-19. Therefore, this position requires applicants to submit proof, prior to start date, that the successful applicant is fully vaccinated against COVID-19. Ingram Micro will comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.  Applicants will be notified of the requirements of Ingram Micro’s COVID-19 policy and process for verification of vaccination status prior to the start of employment. 

  Ingram Micro believes there is no place in our society for social injustice, discrimination, or racism. As a company we do not – and will not – tolerate these actions.

   Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.  

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