Beschreibung
Ingram Micro is a leading technology company for the global information technology ecosystem.
With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts.
Our market reach, diverse solutions and services portfolio, and digital platform Ingram Micro Xvantage set us apart.
We are seeking a Senior Executive, Marketing Account Management to execute integrated, outcome-driven go-to-market (GTM) marketing plans. In this role, you will collaborate with Vendor Product Managers and Business Unit leaders to deliver data-driven marketing strategies, campaigns, and events that drive business growth and follow industry best practices.
You will primarily support the Consumer & Endpoint Devices and Unified Communications portfolio, while leveraging platform marketing (Xvantage), marketing services, rewards and incentive programs, brand, digital marketing, and Center of Excellence (IDM) campaigns.
The ideal candidate has channel marketing experience in a B2B environment, with expertise in multi-touch campaigns, project management, strategic planning, vendor program research, ROI measurement, stakeholder management, problem-solving, and compliance.
Responsibilities:
- Develop channel-specific marketing campaigns and events with a data-driven mindset, articulating clear Marketing ROI through effective marketing. Basic understanding and use of MARKETO is Preferred
- Maintain strategic relationships with existing vendors and channel partners, with a view to grow our “Marketing Services” portfolio.
- Partner with the company’s strategically assigned vendors to drive brand, product awareness, and growth.
- Drive channel sales and increase mindshare through effective and modern marketing that impact number of partners, individuals within partner, increased transactions as some examples that demonstrate “growth” within the partner landscape.
- To increase the visibility of our products. All approved programs are to go through system-identified SOPs. E.g., PODIO.
- Drive end user and channel marketing - Search out new channel partnership opportunities to help drive business growth. Explore various agency collaborations where applies.
- Drive partner- and end-customer-driven integrated events and roadshows, both digital or face-to-face where applied, with all necessary marketing levers that enrich event experiences and work with necessary regionally aligned resources from ideation to execution. Identify agreed success KPIs and follow thru successful execution. This needs strong collaboration and execution skills working with Product Managers and vendors, leading with modern marketing techniques and technologies where applicable.
- Working with the IDM team, develop end-user Marketing Campaigns, primarily digital, to increase influence with end-customers, generating the intent base for specific campaigns.
- Maintain a pipeline of approved and funded projects towards your P&L Measurements.
- Xvantage: lead program management standpoint working with digital lead and various regional counterparts towards launch and execution strategies defining growth. A thorough understanding of Xvantage and articulating the value proposition externally is important (Training will be provided).
- Work with relevant departments to produce high-quality marketing material for promotions and product launches.
- Modernize marketing through digital and new-age marketing techniques.
- Assist with resource and budget optimization before all necessary executions; timely and proactive call out of gaps and recommendations along the journey towards effective closures.
- Assigned added responsibilities not limited to, but particularly, the health of our SG- Marketing performance and data-driven recommendations by an individual.
Requirements and Qualifications:
- Bachelor’s degree in marketing, Business, or a related field; a Marketing degree is preferred.
- 4–6 years of direct channel marketing experience, ideally within the technology industry.
- Curious and innovative, with a willingness to research, experiment, and adopt new platforms and marketing approaches (e.g., Xvantage).
- Thrives in a fast-paced, high-volume environment with strong decision-making skills and resilience.
- Proven experience executing end-to-end integrated marketing campaigns.
- Hands-on, execution-focused, and willing to take ownership while collaborating effectively across teams.
- Excellent communication, stakeholder management, and relationship-building skills.
- Positive, proactive mindset with the confidence to represent the marketing function internally and externally
