Descripción
Position Summary:
Key Responsibilities
Growth & Performance Ownership
- Own end-to-end growth strategy across paid and organic search channels, aligned to business acquisition, revenue, and pipeline goals.
- Drive continuous experimentation and optimization to improve CPA, ROAS, conversion rates, and scalable growth.
- Define performance frameworks and ensure marketing investments deliver measurable ROI and ROAS improvements.
Required Experience
- Proven experience managing performance-driven marketing programs with ROAS accountability.
- Strong understanding of growth funnels, acquisition metrics, and marketing attribution.
- Experience managing and optimizing large-scale digital marketing budgets.
SEM & Paid Search
- Lead the planning, execution, and optimization of SEM campaigns across Google Ads and Bing Ads (Search, Display, Performance Max, YouTube).
- Oversee keyword strategy, bidding frameworks, budget allocation, ad copy development, and campaign structures.
- Monitor campaign performance and guide the team on optimization strategies to maximize ROAS and campaign efficiency.
Required Experience
- Hands-on expertise managing Google Ads and Bing Ads campaigns at scale.
- Experience optimizing campaigns for CPA, ROAS, CTR, and conversion rates.
- Strong knowledge of keyword research, bidding strategies, and campaign architecture.
SEO, AEO & GEO (Search, Answer Engine & Generative Engine Optimization)
- Own and execute SEO strategy (on-page, off-page, and technical) to drive sustainable organic traffic and rankings.
- Lead AEO initiatives to improve visibility across featured snippets, voice search, and AI-driven answer engines.
- Drive GEO strategies to ensure brand visibility within AI-generated search experiences and generative platforms.
- Partner with content and technology teams to deliver intent-driven, answer-first, and AI-search optimized content.
Required Experience
- Strong understanding of technical SEO, search intent, structured data, and schema implementation.
- Experience optimizing content for featured snippets, conversational queries, and AI-driven search results.
- Familiarity with evolving AI search ecosystems and generative search discovery trends.
People Leadership & Team Management
- Lead, mentor, and develop a team of Performance Marketing specialists, ensuring high-quality campaign execution and career growth.
- Set clear goals, KPIs, and priorities aligned with organizational growth objectives.
- Conduct regular performance reviews, coaching sessions, and capability development initiatives.
- Foster a culture of data-driven decision-making, experimentation, and continuous improvement.
Required Experience
- Prior experience leading or mentoring a performance marketing or digital marketing team.
- Demonstrated ability to manage team workload, drive accountability, and improve team performance.
- Experience building scalable processes and operational efficiencies within marketing teams.
Analytics, Reporting & Decision Support
- Own integrated performance reporting across SEM, SEO, AEO, and GEO channels.
- Translate campaign and search performance data into strategic insights and actionable recommendations.
- Ensure accurate tracking, attribution, and measurement across the entire marketing funnel.
Required Experience
- Strong analytical skills with experience using GA4, Looker Studio, and marketing analytics platforms.
- Understanding of multi-touch attribution models and conversion tracking frameworks.
- Ability to convert data into actionable growth strategies.
Collaboration & Stakeholder Management
- Act as a key point of contact for search and performance marketing initiatives across teams.
- Collaborate with marketing strategists, creative teams, content teams, web teams, CRM teams, analytics teams, and technology teams to drive integrated growth outcomes.
- Manage relationships with external agencies or marketing vendors where applicable.
Required Experience
- Experience working in cross-functional marketing environments.
- Strong stakeholder management and communication skills.
- Ability to translate technical marketing insights into clear business recommendations.
Governance & Best Practices
- Ensure compliance with advertising platform policies, search engine guidelines, brand standards, and data privacy regulations.
- Stay current with algorithm updates, AI search evolution, and emerging growth marketing trends.
- Continuously improve team capabilities through knowledge sharing and process optimization.
Required Experience
- Strong awareness of search platform policies, SEO best practices, and privacy compliance requirements.
- Demonstrated ability to adapt strategies based on evolving search algorithms and AI-driven discovery platforms.
Required Skills & Qualifications
- 8+ years of experience in Growth Marketing, Performance Marketing, SEM, and SEO.
- Prior experience leading or mentoring performance marketing teams.
- Strong hands-on expertise in Google Ads and Bing Ads platforms.
- Deep understanding of technical SEO, search intent, structured data, AEO, and emerging GEO strategies.
- Minimum 2 years of hands-on experience leading or contributing to AEO and GEO projects, including optimization for AI-powered search engines, conversational queries, structured data implementation, and generative search visibility.
- Proficiency in GA4, GTM, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
- Strong analytical, communication, stakeholder management, and leadership skills.
Preferred / Nice-to-Have
- Experience in B2B, SaaS, or lead-generation environments.
- Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce).
- Experience managing multi-region or enterprise-scale marketing programs.
- Google Ads, Analytics, or SEO certifications.
What Success Looks Like in This Role
- Consistent growth in leads, revenue, and pipeline from search and performance channels.
- Strong ROAS and marketing efficiency improvements across paid campaigns.
- High-performing, well-coached performance marketing team.
- Strong visibility across paid search, organic search, AI search, and generative search experiences.
- Insight-led marketing decisions that positively influence business growth strategy.
