Description
Position Summary:
Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials.
What you bring to the role:
Established and productive individual contributor. Works under moderate supervision. Problems faced are typically routine, but may at times require interpretation or deviation from standard procedures. Makes minor adjustments to working methods. Communicates information that requires explanation or interpretation.
Provides administrative or technical support at an intermediate level. Still gaining or have attained full proficiency in their specific area of discipline. Works on assignments that are semi-routine in nature but recognizes the need for occasional deviation from accepted practice.
Works under moderate supervision. May seek the advice of senior personnel in the functional area. Normally follows established procedures on routine work, requires instructions only on new assignments.
High School Diploma or equivalent, 2 year degree preferred. 3 years of general experience or 2 years functional experience. Applies acquired job skills and company policies and procedures to complete assigned tasks.
